Must My Aspiring Content Creator Friend Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, she feels the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She makes video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while dining, or simply tagging along. I’ll see myself on her Instagram later, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or be captured while eating. It feels invasive.

Marielle also expects me to film her at inconvenient times. Often I’ll be talking to another person, or we’ll just be hanging out in the street. I feel like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest helping her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I am not a prop for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an viewership that values the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, providing her a chance to witness exclusive moments that could benefit her professional path too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can get us: a foot in the door. I understand not everyone likes being on camera, but sometimes spontaneity is what makes content authentic. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in minor capacities. My assumption was filming a short video now and then would be fun for her. Creativity flourishes in collaboration, and having Beth around makes projects energetic and enjoyable. I never force her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everybody. It’s nice she has assisted Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Rhonda Hall
Rhonda Hall

Lena Visser is a seasoned business consultant with over a decade of experience in digital transformation and strategic growth.