The Coach's Fatal Mistake? Taking On The Executives and the Unassailable Executive Class

Transpired he could survive losing against lower-league opposition. Survive losing a crucial continental showpiece against a particularly poor Tottenham teams for many years. He could survive home defeats to West Ham and Wolves, a lowly league position, an unwavering system, laying waste to the team's best academy products, a poor winning percentage, labeling his team the poorest the club has ever seen. Yet, there existed a single opponent against whom Ruben Amorim was not permitted to dance. If you challenge the sporting director, and you best not miss.

Unfortunately, similar to numerous top-flight defender in Blackburn’s title-winning 1994-95 season, Amorim took on Jason Wilcox and seems to have failed. Even the most casual observer will notice the irony here: a coach who frequently berated his squad for failing in individual battles crumbling in the face of the intense pressure and formidable presence of a the Premier League’s most feared sporting directors.

And frankly, this whole painful saga seems to paint the director in a whole new light. Perhaps it might have been tempting, given his brief stint of experience with the Saints, to view Jason Wilcox as merely a drudge in the United exoskeleton: a man whose appointment was due as much to his close relationship with ex-colleague Omar Berrada as any verifiable talent. How mistaken we all were. By masterfully outmanoeuvring United’s feted head coach, just as he bested the unfortunate a previous executive before him, he has proved himself as one of the sport’s true generals: a strategic mind of which the club's mid-table rivals are now rightly wary.

The Strategic Clash Over System and Ideology

To illustrate, this was Jason Wilcox , after having been part of the leadership that hired the rigid 3-4-3 advocate Amorim originally, played a key role in attempting to convince Amorim to ditch his favored 3-4-3. Unsurprisingly, these pleas met a certain resistance. But perhaps such directives carry more weight when issued by a man with the unimpeachable football pedigree of Jason Wilcox, holder of international appearances and a contributor to a title-winning side from 31 years ago.

Perhaps in time he may be persuaded to outline his thought processes to the rest of us. Perhaps at some point questions may arise why Amorim is walking away with full compensation, with no compensation reduction clause in place. But Jason Wilcox speaks rarely in public, and with very good reason. The real thinkers of this sport – men like Jason Wilcox – function at a level exceeding our prosaic understanding. Were he to speak, most likely all we would hear is a series of high-frequency signals and complex calculations. Wanting is not quite equivalent to being ready to comprehend it.

The INEOS chief reportedly suggested using the winger at right wing-back.
The club's co-owner reportedly proposed playing Bryan Mbeumo at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

The Supreme Authority Behind Command

But of course, by focusing our attention on Jason Wilcox we overlook the real power behind the club's current leadership. The director is, in reality, simply carrying out the directives of his ultimate line manager the billionaire owner, who in private has made very clear his desire for a four-man defense. It is reported, Ratcliffe has also suggested deploying the forward as a right wing-back. Ratcliffe is keen for the club to adopt analytics and analytics. According to ESPN, in an executive meeting soon after his minority ownership, he declared that United’s style of play “shall be determined in this room”.

Ultimately, Sir Jim is a specialist in these intricate football matters, drawing from his background in industry and sailing. Most importantly he remains incredibly rich, and as we all know, the wealthy are the best of us: more insightful, sagacious, strategically brilliant, simply better. Whom else would you trust to oversee a strategic plan of austerity, the construction of a modern arena that looks a lot like an abstract design, the acquisition of a new striker?

The New Soccer Hierarchy: Executives Above Coaches

This is a trend that is becoming prevalent in top-tier football. For decades, teams mistakenly delegated big footballing decisions to subordinate staff like managers, scouts – even footballers. Perhaps it was once feasible for a young, innovative manager with ideas and energy to join a club and see their vision through to completion. But how many companies have these guys established? How many large-scale layoffs have they managed? Far preferable to invest genuine authority where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with impressive LinkedIn profiles. It is wiser to decide the tactics in the boardroom and hire someone who can tailor their methods accordingly. If coaches were formerly chefs, they are now more akin to delivery personnel: not creating the product, but still ultimately answerable should it be delivered poorly or fails of the box.

Nowadays, their job is increasingly not about crafting the philosophy and more about marketing it: the receptionist of the operation, the visible figurehead for a club they can do little to change. A coach at Chelsea leads a team of very young players into Europe and secures domestic cups, and effectively gets sacked for talking. Wilfried Nancy sees his reputation ruined while those individuals who appointed him live to blunder indefinitely.

A Modern Corporate Game: Accountability for the Coaches

And possibly on some microcosmic level this is simply neoliberalism at work: the elevation of a privileged overclass who can never be wrong, whose choices remain sacrosanct, whose errors can always be sacked away without explanation. Appoint the 3-4-3 coach only to fire them for using excessively 3-4-3. Bring in the process guy and then bin them for requiring excessive time. And above all be grateful; for your modest increases in ticket costs, for the latest summer signings, for the fact that the grownups – regardless of their expertise – are in charge.

Rhonda Hall
Rhonda Hall

Lena Visser is a seasoned business consultant with over a decade of experience in digital transformation and strategic growth.